Last edited by Brashura
Sunday, October 18, 2020 | History

3 edition of Shiny Objects Marketing found in the catalog.

Shiny Objects Marketing

by David A. LaBonte

  • 203 Want to read
  • 30 Currently reading

Published by John Wiley & Sons, Ltd. in New York .
Written in English


The Physical Object
FormatElectronic resource
ID Numbers
Open LibraryOL24265965M
ISBN 109780470406038, 9780470527726, 9780470405925

  2 Shiny Objects reviews. A free inside look at company reviews and salaries posted anonymously by employees.3/5(2). I'm "Small Business Stacey" - on a mission to save small business one marketing plan at a time. Stop chasing shiny objects. Stop making excuses that you don't know how to do marketing, or don't have time to do marketing. Stop listening to gurus who don't even practice what they preach.

For entrepreneurs, rather than literal shiny objects, SBOs may be business objectives, marketing strategies, clients or even other business ventures. When SOS gets bad. Recently I started exploring ways to re-purpose my written content in order to get it in front of as many people as possible. It’s been one of those “bright shiny objects” that keeps catching my attention. Content creation is an ongoing task when maintaining and marketing an online business.

Shiny objects may be business objectives, marketing strategies, clients or even other business 's video shows you how to BEAT shiny object syndrome by implementing 9 practical steps you can take immediately. Check it out and let me know .   Too many times, brands chase shiny objects in their marketing plans rather than applying a real strategy. This is not only distracting and silly, but it's also very harmful to your brand.


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Shiny Objects Marketing by David A. LaBonte Download PDF EPUB FB2

“Dr. James A. Roberts, professor of marketing at Baylor, has studied consumerism in America and has revealed some of the secrets of marketers in his recent book Shiny Objects: Why We Spend Money Shiny Objects Marketing book Don’t Have In Search of Happiness We Can’t Buy.” (Baylor Lariat)Cited by: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP PrintingCited by: 1.

Dave is the author of Shiny Objects Marketing, published by Wiley and Sons. An experienced senior executive in marketing and advertising, Dave has worked both the client and advertising sides of the business for over 25 years. His experience includes health care.

Dr. James A. Roberts, professor of marketing at Baylor, has studied consumerism in America and has revealed some of the secrets of marketers in his recent book Shiny Objects: Why We Spend Money We Don’t Have In Search of Happiness We Can’t Buy.

Baylor LariatBrand: HarperCollins Publishers. Even for a man who spends his time studying consumer behavior as a marketing professor at Baylor University, Roberts Shiny Objects Marketing book stunned. His latest book, " Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy," tells the story of.

Your personalized roadmap to conversion-focused marketing copy. Now it's time to give your clients the best possible program, course, training, or event possible.

You are now the Shiny Object that everyone is talking about - in a good way. Shiny Object Marketing. PO BoxOrlando, FL,USA.

Drop us a line at. Too Much of a Good Thing (his second book) follows closely on the heels of his highly successful first book, Shiny Objects (Harper Collins), He is currently the Ben H. Williams Professor of Marketing at Baylor University in Waco, Texas where he has been a faculty member since /5.

Available November 8 th, Wherever Books are Sold. Shiny Objects documents the prevailing consumer ethos that more is never enough. That happiness can be purchased at the mall, online, or from a catalog.

Money and the accumulation of material possessions are such an integral part of our current consumer culture that few have stopped to think how this mad material dash has impacted their.

Don’t chase shiny objects: This isn’t so much a book marketing action item as it is a non-action. Throughout the year lots of new stuff pops up, new social media sites, new places for authors to promote and if you’re anything like me – it’s often hard to resist these shiny new opportunities.

Shiny Objects:Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy James A. Roberts $ H, ISBN Harper One Most of your customers don’t need a book to tell them that consumerism gone wild has brought the American economy to the brink of collapse.

Many of them, however, may not be. In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.

Roberts gives practical advice for how to correct the materialistic trends in. Shiny Objects Marketing, Orange, CA. 29 likes 2 were here. Shiny Objects MarketingFollowers: About Shiny Objects • Hardcover: pages • Publisher: HarperOne (November 8, ) In Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy, James A.

Roberts, a leading researcher and expert on consumer behavior, exposes the hidden motivations and erroneous assumptions behind our spending also reveals the key to reversing the. The shiny objects that we come across are only worthwhile in terms of whether and how they enable us to reach those business goals.

The value is in what the shiny new thing enables, not the shiny new thing itself. Last year, a marketing friend was asked, “What’s your Snapchat strategy?”. There are those that will shelve Jim Roberts' new book Shiny Objects next to Levitt and Dubner's Freakonomics or Malcolm Gladwell's Tipping Point, and they wouldn't be wrong -- Roberts is also contributing to a growing number of books being published these days that are looking around at the state of things in America and asking what the heck is going on here.

What Can You Expect from This Book. -- 2. Origins of Shiny Objects -- 3. Why Are We Attracted to Shiny Objects. -- 4. Shiny Objects in Our Lives -- 5. Traditional Persuasion Theory versus Shiny Objects -- 6. Shiny Object Quadrants -- 7. Five Facets of Shiny Objects -- 8. Brands as Shiny Objects -- 9.

What Gets in the Way of Shiny Objects. -- Shiny Objects Group, Los Angeles, California. likes. Shiny Objects are full service Brand Consultants - we solve problems.5/5(1).

Here’s the thing: You want to use book marketing tools and tactics that help you reach the people who are most likely to buy your book – your target audience. If you know your target audience well – their age, gender, lifestyle, location, income, education level, social media habits, etc.

– you will know if Periscope or any other cool. The Marketing Accelerator: You Can't Lead What You Don't Understand Seven Questions You Must Answer to Stop Wasting Marketing Money On Fads, Trends, and Shiny Objects “This book pierces through the cloud of marketing confusion to help you make wise steps to achieve your goals.

It is a must-read for all of my marketing team.”. Fortunately, there is an antidote for Shiny Object Syndrome. Here are five questions to consider before taking the plunge with a new digital marketing tactic: 1. Megan McArdle reviews "Against Thrift: Why Consumer Culture is Good for the Economy, the Environment, and Your Soul" and "Shiny Objects: Why We Spend Money We Don't Have In ."Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."--Michael Purcell, Senior Vice President, Product Development, Global Cash Card." Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."--Catherine Monson, President, PIP Printing.Shiny Object Marketing, Orlando, Florida.

36 likes. Simple, easy marketing to be the Shiny Object that everyone ers: